Winn-Dixie Chooses SAS

NEW YORK-(BUSINESS WIRE)- Winn-Dixie Stores Inc. (NASDAQ: WINN), one of the United States’ largest grocery retailers, has begun a strategic multi-year agreement with SAS to improve the technology behind its marketing and merchandising operations. This unique relationship will allow Winn-Dixie to implement a variety of SAS software products over a five-year period to help increase profitable sales.

SAS, the leader in business analytics software and services, will begin its work with Winn-Dixie by implementing key portions of the SAS® Merchandise Intelligence suite including SAS® Merchandise Financial Planning, SAS® Revenue Optimization, SAS® Merchandise Assortment Planning, and SAS® Retail Space Management. Winn-Dixie also will use SAS® Customer Intelligence software including SAS® Campaign Management, SAS® Marketing Automation, SAS® Marketing Optimization and SAS® Customer Insight for Retail to address marketing operations and customer insights.

“Many grocers have mountains of data, but they lack the time and resources to gain meaningful intelligence from it. SAS is building a bridge so grocers can reap the rewards of advanced analytics just like other segments of the retail industry”

“We chose SAS because of their strong commitment to retail and analytical excellence,” said Maura Hart, Winn-Dixie’s Chief Information Officer. “This partnership will enhance our customers’ shopping experience with the implementation of SAS’ technology and resources to provide improvements in pricing, assortment and category management.”

As part of the comprehensive agreement, Winn-Dixie and SAS will work together to refine a full suite of grocery analytics products. “Many grocers have mountains of data, but they lack the time and resources to gain meaningful intelligence from it. SAS is building a bridge so grocers can reap the rewards of advanced analytics just like other segments of the retail industry,” said Diana McHenry, Global Retail Product Marketing, SAS.

”The new grocery analytics suite will marry products from the SAS Merchandise Intelligence suite and the SAS Customer Intelligence portfolio to address the driving needs of the grocery industry: improved category management, optimized pricing, space optimization and customer insight. This will help grocers predict buying behavior and identify customers who are at risk of rolling their shopping cart to the competition.”

Progressive retailers work with SAS
SAS’ unparalleled retail business knowledge - coupled with powerful, advanced analytics - supports flexible lifecycle merchandise planning through a variety of investment, deployment and growth options.